Client giving goals
Resources to share with your clients about setting giving goals.
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Resources to share with your clients about setting giving goals.
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A charitable giving goal is a specific amount your client can commit to giving over a specified calendar year. Research has shown that establishing philanthropic goals helps to encourage over 7% more in giving. Your client can hold themselves accountable and inspire others in their family or community by creating an achievable giving goal.
Once your client has accepted their invitation to your firm's giving program, they will be able to set up their own personal giving goal directly from their client .
As a trusted stakeholder in their giving, it may be helpful to know how clients can set up giving goals so you can offer them guidance as they concretize their commitment to give through your firm's DAF program independently:
Deciding how much to give is a personal, moral, and spiritual decision for your clients. Here are a few key considerations below:
The type of donor your client is today and how a giving goal can help them grow. Depending on where your client is on their purposeful giving journey, they can use giving goals to align with their philanthropic and financial circumstances.
Your client's desired giving legacy. Your client will want to understand their long-term motivations for giving and what it is they are trying to achieve over their lifetime. An annual giving goal will be a stepping stone to their longer-term aim.
Your client's desired tax strategy for giving. Your client's giving goals will also be influenced by their tax strategy for philanthropy.
Whether your client wants to give now or give later in life. It's important for your client to evaluate the financial and personal implications of choosing to give now, versus at a later stage in life.
Though giving is an intensely personal and purposeful decision, clients can leverage defined methods to simplify the decision and the fulfillment of their giving goal. Here are a few approaches to goal-setting:
Fixed amount: to pick a flat amount that sounds aspirational but attainable.
Percentage of income: to pick a percentage of pre-tax income.
Percentage of assets: for clients who have more assets than income, it can be much more powerful to set a giving goal around a percentage of their assets.
Financial finish line: giving 100% of a client's income and/or assets above some threshold.
For clients, it's easy to create and share their giving goal on your firm's giving platform. To configure their giving goal, they can follow the .
Curious to learn more about your firm's custom DAF program? Contact your firm's program manager for program-related matters or Charityvest () for platform-related matters.
